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on-message
[ on-mes-ij, awn‐ ]
adjective
- focused on the central theme or official message of a political, business, or other organization:
The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
on message
adjective
- on-message when prenominal adhering to or reflecting the official line of a political party, government, or other organization
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Word History and Origins
Origin of on-message1
First recorded in 1995–2000; on ( def ) + message ( def )
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Example Sentences
Images from Florida show plenty of standard, pre-printed, red-white-and-blue campaign posters, on-message in every way.
From The Daily Beast
Had the Tea Party finally transformed itself into a more organized and on-message operation?
From The Daily Beast
Where she is relentlessly on-message, he says whatever he wants.
From The Daily Beast
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